Consumer decision processes ; marketing and advertising implications / [by] Francesco M. Nicosia.
1966
HF5415.3 .N5 (Mapit)
Available at General Collection
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Items
Details
Title
Consumer decision processes ; marketing and advertising implications / [by] Francesco M. Nicosia.
Author
Published
Englewood Cliffs, N.J. : Prentice-Hall, [1966]
Language
English
Description
xviii, 284 pages : illustrations ; 24 cm.
Call Number
HF5415.3 .N5
Dewey Decimal Classification
658.83
Note
"A project of the Consumer behavior program, School of Business Administration and Survey Research Center, University of California at Berkeley."
Bibliography, etc. Note
Bibliography: p. 247-272.
Added Corporate Author
Series
Prentice-Hall international series in management.
Prentice-Hall behavioral sciences in business series.
Prentice-Hall behavioral sciences in business series.
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