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Culture and consumption II : markets, meaning, and brand management / Grant McCracken.
McCracken, Grant David, 1951-
2005
HC79.C6 M384 2005 (Mapit)
Available at General Collection

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Title Culture and consumption II : markets, meaning, and brand management / Grant McCracken.
Author McCracken, Grant David, 1951-
ISBN 025321761X (pbk. : alk. paper)
0253345669 (alk. paper)
Imprint Bloomington : Indiana University Press, c2005.
Language English
Description x, 226 p. : ill. ; 24 cm.
Call Number HC79.C6 M384 2005
Dewey Decimal Classification 339.4/7
Bibliography, etc. Note Includes bibliographical references (p. [193]-220) and index.
Linked Resources Table of contents
Record Appears in On-Campus Resources > Books
All Resources
Living in the material world
On Oprah
The Drew Bledsoe paradox: the mysterious home economics of Homo econmicus
Homeyness: a cultural account of one constellation of consumer goods and meanings
Calling grease
When cars could fly: Raymond Loewy, John Kenneth Galbraith, and 1954 Buick
Marilyn Monroe, inventor of blondness
Who is the celebrity endorser? cultural foundation of the endorsement process
The strange power of Uncle Meyer's wallet
Culture and culture at the Royal Ontario Museum
Taking Madison avenue by storm
Advertising : meaning versus information
Sarah Zupko, meet Mrs. Woolworth
Meaning-management : an anthropological approach to the creation of value.

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