Ethnography for marketers : a guide to consumer immersion / Hy Mariampolski.
2006
HF5415.2 .M3164 2006 (Mapit)
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Items
Details
Title
Ethnography for marketers : a guide to consumer immersion / Hy Mariampolski.
Author
ISBN
0761969470 (pbk. : alk. paper)
0761969462 (alk. paper)
0761969462 (alk. paper)
Published
Thousand Oaks, Calif. : SAGE Publications, [2006]
Copyright
©2006
Language
English
Description
xii, 252 pages ; 23 cm
Call Number
HF5415.2 .M3164 2006
Dewey Decimal Classification
658.8/34
Bibliography, etc. Note
Includes bibliographical references (p. 235-238) and index.
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