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Table of Contents
Introduction
1. The idea of westernization
2. Opening up
3. Eastern influences
4. Marginal capitalisms
5. The technological edge
6. Peripheral competencies
7. The digital dividend
8. Global networks
9. Zero logo
1. The idea of westernization
2. Opening up
3. Eastern influences
4. Marginal capitalisms
5. The technological edge
6. Peripheral competencies
7. The digital dividend
8. Global networks
9. Zero logo