Campaigning for hearts and minds : how emotional appeals in political ads work / Ted Brader.
Brader, Ted.
2006
JA74.5 .B69 2006 (Mapit)
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Title Campaigning for hearts and minds : how emotional appeals in political ads work / Ted Brader.
Author Brader, Ted.
ISBN 0226069893 (pbk. : alk. paper)
0226069885 (alk. paper)
Imprint Chicago : University of Chicago Press, 2006.
Language English
Description xvi, 280 p. : ill. ; 24 cm.
Call Number JA74.5 .B69 2006
Dewey Decimal Classification 324.7/3
Bibliography, etc. Note Includes bibliographical references (p. [251]-271) and index.
Series Studies in communication, media, and public opinion
Linked Resources Table of contents
Record Appears in On-Campus Resources > Books
All Resources
Appealing to hopes and fears
The art and science of campaigning
The political psychology of emotional appeals
Emotion and the motivational power of campaign ads
Emotion and the persuasive power of campaign ads
Emotional appeals in ad campaigns
Hearts and minds : rethinking the role of emotion in political life.

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