@article{295340,
      author = {Brader, Ted.},
      url = {http://library.usi.edu/record/295340},
      title = {Campaigning for hearts and minds : how emotional appeals  in political ads work /},
      publisher = {University of Chicago Press,},
      recid = {295340},
      pages = {xvi, 280 p. :},
      address = {Chicago :},
      year = {2006},
}