TY  - BOOK
T1  - Campaigning for hearts and minds :how emotional appeals in political ads work /
DA  - 2006.
CY  - Chicago :
AU  - Brader, Ted.
CN  - JA74.5
CN  - JA74.5
PB  - University of Chicago Press,
PP  - Chicago :
PY  - 2006.
ID  - 295340
KW  - Political psychology.
KW  - Advertising, Political.
KW  - Communication in politics.
KW  - Persuasion (Psychology)
KW  - Emotions and cognition.
SN  - 0226069893 (pbk. : alk. paper)
SN  - 0226069885 (alk. paper)
TI  - Campaigning for hearts and minds :how emotional appeals in political ads work /
LK  - http://www.loc.gov/catdir/toc/ecip0510/2005009159.html
UR  - http://www.loc.gov/catdir/toc/ecip0510/2005009159.html
ER  -