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000295340 010__ $$a  2005009159
000295340 020__ $$a0226069893 (pbk. : alk. paper)
000295340 020__ $$a0226069885 (alk. paper)
000295340 035__ $$a(OCoLC)ocm58985596
000295340 035__ $$a295340
000295340 040__ $$aDLC$$cDLC$$dYDX$$dBAKER$$dUKM$$dISE
000295340 042__ $$apcc
000295340 049__ $$aISEA
000295340 05000 $$aJA74.5$$b.B69 2006
000295340 08200 $$a324.7/3$$222
000295340 1001_ $$aBrader, Ted.
000295340 24510 $$aCampaigning for hearts and minds :$$bhow emotional appeals in political ads work /$$cTed Brader.
000295340 260__ $$aChicago :$$bUniversity of Chicago Press,$$c2006.
000295340 300__ $$axvi, 280 p. :$$bill. ;$$c24 cm.
000295340 440_0 $$aStudies in communication, media, and public opinion
000295340 504__ $$aIncludes bibliographical references (p. [251]-271) and index.
000295340 5050_ $$aAppealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life.
000295340 650_0 $$aPolitical psychology.
000295340 650_0 $$aAdvertising, Political.
000295340 650_0 $$aCommunication in politics.
000295340 650_0 $$aPersuasion (Psychology)
000295340 650_0 $$aEmotions and cognition.
000295340 85200 $$bgen$$hJA74.5$$i.B69$$i2006
000295340 85641 $$3Table of contents$$uhttp://www.loc.gov/catdir/toc/ecip0510/2005009159.html
000295340 909CO $$ooai:library.usi.edu:295340$$pGLOBAL_SET
000295340 980__ $$aBIB
000295340 980__ $$aBOOK