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Ten key customer insights : unlocking the mind of the market / Robert Schieffer.
Schieffer, Robert.
2005
HF5415.32 .S33 2005 (
Mapit
)
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Title
Ten key customer insights : unlocking the mind of the market / Robert Schieffer.
Author
Schieffer, Robert.
ISBN
158799206X (alk. paper)
Published
Mason, OH : Thomson/Texere, [2005]
Copyright
©2005
Language
English
Description
xxii, 250 pages : illustrations ; 24 cm
Call Number
HF5415.32 .S33 2005
Dewey Decimal Classification
658.8/343
Bibliography, etc. Note
Includes bibliographical references and index.
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Consumers' preferences.
Marketing.
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