Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen.
2005
HF5415.32 .M396 2005 (Mapit)
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Details
Title
Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen.
Author
Edition
First edition.
ISBN
1595620052
Published
New York : Gallup, [2005]
Copyright
©2005
Language
English
Description
135 pages : illustrations ; 24 cm
Call Number
HF5415.32 .M396 2005
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