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Introduction. Beyond decline: assessing the values of urban commercial life in the twentieth century
City beautiful or beautiful mess? The gendered origins of a civic ideal
Fixing an image of commercial dignity: postcards and the business of planning Main Street
"Mrs. Consumer," "Mrs. Brown America," and "Mr. Chain Store Man": economic woman and the laws of retail
Main Street's interior frontier: innovation amid Depression and War
"The Demolition of our outworn past": Suburban shoppers and the logic of urban renewal
The hollow prize? Black buyers, racial violence, and the riot renaissance
Animated by nostalgia: preservation and vacancy since the 1960s
Conclusion. "The lights are much brighter there".

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