Introduction
Persistent winning and losing
Companies that hit and missed the mark
Winners
Companies that keep winning
Sweet spots
Agility
Discipline
Focus
Losers
Companies that keep losing
Sour spots
Rigidity
Ineptness
Diffuseness
Conclusion
Wining and losing practices
Turnarounds
Appendix A: Best sellers compared
Appendix B: Using the stock market as an indicator
Appendix C: Additional data on the companies
Appendix D: Patterns of winning and losing companies.