Big winners and big losers : the 4 secrets of long term -business success and failure / Alfred A. Marcus.
Marcus, Alfred Allen, 1950-
2006
HF5386 .M3089 2006 (Mapit)
Available at General Collection

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Title Big winners and big losers : the 4 secrets of long term -business success and failure / Alfred A. Marcus.
Author Marcus, Alfred Allen, 1950-
ISBN 0131451324
Imprint Upper Saddle River, N.J. : Wharton School Pub., c2006.
Language English
Description xxv, 396 p. : ill. ; 24 cm.
Call Number HF5386 .M3089 2006
Dewey Decimal Classification 658.4/09
Bibliography, etc. Note Includes bibliographical references (p. 345-369) and index.
Access Note Access (to electronic version) restricted to authorized users.
Linked Resources Click here for table of contents
Record Appears in On-Campus Resources > Books
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Introduction
Persistent winning and losing
Companies that hit and missed the mark
Winners
Companies that keep winning
Sweet spots
Agility
Discipline
Focus
Losers
Companies that keep losing
Sour spots
Rigidity
Ineptness
Diffuseness
Conclusion
Wining and losing practices
Turnarounds
Appendix A: Best sellers compared
Appendix B: Using the stock market as an indicator
Appendix C: Additional data on the companies
Appendix D: Patterns of winning and losing companies.

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