@article{298602,
      author = {Roll, Martin,},
      url = {http://library.usi.edu/record/298602},
      title = {Asian brand strategy : how Asia builds strong brands /},
      publisher = {Palgrave Macmillan,},
      recid = {298602},
      pages = {xviii, 254 p. :},
      address = {Basingstoke [England] ;},
      year = {2006},
}