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The Age of Cheap: why (almost) everything is getting cheaper
The axis of evil in the economy: Wal-Mart, China and the internet
The Wal-Martization of our society: how we are all becoming Wal-Mart
The models for present-day rationalization: Aldification, McDonaldization, Starbuckification etc
Faster, better, cheaper: intensified time markets drive the Age of Cheap
No frills: on the illusions of the service economy
What is worth what? Prices in the Age of Cheap
The next chapter: the new normality in globalizing markets.

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