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Exploration of consumption and communication communities in sports marketing
Fanatical consumption : an investigation of the behavior of sports fans through textual data
"We are number one!" : the phenomenon of basking-in-reflected-glory and its implications for sports marketing
Risky sports : making the leap
The strategic use of celebrity athlete endorsers in print media : a historical perspective
The effects of multiple product endorsements by celebrities on consumer attitudes and intentions : an extension
Magic Johnson and Mark McGwire : the power of identification with sports celebrities
Seven psychological mechanisms through which sponsorship can influence consumers
It's gotta be the shoes : exploring the effects of relationships of Nike and Reebok sponsorship on two college athletic programs
American consumer attitudes toward corporate sponsorship of sporting events
Do sport sponsorship announcements influence firm stock prices?
A review of team identification and its influence on consumers' responses toward corporate sponsors
Teams as brands : a review of the sports licensing concept
SportNEST : a nested approach to segmenting the sport consumer market
Understanding ambush marketing : implications of information processing
Aggressive marketing : interrogating the use of violence in sport-related advertising
Smoke and ashes : tobacco sponsorships of sports and regulatory issues in Canada
Social marketing of sport
Teenagers' perceptions of the influence of advertising and price versus interpersonal, social factors on their purchases of brand name athletic shoes and clothing.
Fanatical consumption : an investigation of the behavior of sports fans through textual data
"We are number one!" : the phenomenon of basking-in-reflected-glory and its implications for sports marketing
Risky sports : making the leap
The strategic use of celebrity athlete endorsers in print media : a historical perspective
The effects of multiple product endorsements by celebrities on consumer attitudes and intentions : an extension
Magic Johnson and Mark McGwire : the power of identification with sports celebrities
Seven psychological mechanisms through which sponsorship can influence consumers
It's gotta be the shoes : exploring the effects of relationships of Nike and Reebok sponsorship on two college athletic programs
American consumer attitudes toward corporate sponsorship of sporting events
Do sport sponsorship announcements influence firm stock prices?
A review of team identification and its influence on consumers' responses toward corporate sponsors
Teams as brands : a review of the sports licensing concept
SportNEST : a nested approach to segmenting the sport consumer market
Understanding ambush marketing : implications of information processing
Aggressive marketing : interrogating the use of violence in sport-related advertising
Smoke and ashes : tobacco sponsorships of sports and regulatory issues in Canada
Social marketing of sport
Teenagers' perceptions of the influence of advertising and price versus interpersonal, social factors on their purchases of brand name athletic shoes and clothing.