000300294 000__ 01580cam\a22003374a\45\0 000300294 001__ 300294 000300294 005__ 20210513111715.0 000300294 008__ 050324s2005\\\\enka\\\\\b\\\\001\0\eng\\ 000300294 010__ $$a 2005011073 000300294 015__ $$aGBA529182 000300294 0167_ $$a013170377$$2Uk 000300294 020__ $$a0749443367 (pbk.) 000300294 035__ $$a(OCoLC)ocm58999281 000300294 035__ $$a300294 000300294 040__ $$aDLC$$cDLC$$dUKM$$dBWKUK$$dBAKER$$dIXA$$dYBM$$dISE 000300294 042__ $$apcc 000300294 049__ $$aISEA 000300294 05000 $$aHF5415.335$$b.S98 2005 000300294 08200 $$a658.8/12$$222 000300294 1001_ $$aSzwarc, Paul. 000300294 24510 $$aResearching customer satisfaction & loyalty :$$bhow to find out what people really think /$$cPaul Szwarc. 000300294 2463_ $$aResearching customer satisfaction and loyalty 000300294 260__ $$aLondon ;$$aSterling, VA :$$bKogan Page,$$c2005. 000300294 300__ $$axiv, 258 p. :$$bill. ;$$c23 cm. 000300294 440_0 $$aMarket research in practice series 000300294 504__ $$aIncludes bibliographical references (p. 247-251) and index. 000300294 5050_ $$aI: Introduction and theory -- Introduction to customer satisfaction and loyalty -- Theories and strategies for measuring and improving customer satisfaction and loyalty -- Qualitative research -- Quantitative research -- II: Getting started -- The project briefing -- The proposal -- Sampling -- What to ask -- III: 'Touching' the consumer -- Facing the consumer -- IV: Outputs -- Analysis -- Reporting the findings -- V: What lies ahead? -- What lies ahead? 000300294 650_0 $$aConsumer satisfaction. 000300294 650_0 $$aCustomer loyalty. 000300294 85200 $$bgen$$hHF5415.335$$i.S98$$i2005 000300294 85641 $$3Table of contents$$uhttp://www.loc.gov/catdir/toc/ecip0511/2005011073.html 000300294 909CO $$ooai:library.usi.edu:300294$$pGLOBAL_SET 000300294 980__ $$aBIB 000300294 980__ $$aBOOK 000300294 994__ $$aC0$$bISE