@article{300304,
      note = {Includes index.},
      author = {Scott, David Meerman.},
      url = {http://library.usi.edu/record/300304},
      title = {Cashing in with content : how innovative marketers use  digital information to turn browsers into buyers /},
      publisher = {Information Today/CyberAge Books,},
      recid = {300304},
      pages = {xx, 256  p. :},
      address = {Medford, N.J. :},
      year = {2005},
}