The skeptical business searcher : the information advisor's guide to evaluating Web data, sites, and sources / by Robert Berkman ; foreword by Reva Basch.
Berkman, Robert I.
2004
HF54.56 .B4685 2004 (Mapit)
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Title The skeptical business searcher : the information advisor's guide to evaluating Web data, sites, and sources / by Robert Berkman ; foreword by Reva Basch.
Author Berkman, Robert I.
ISBN 0910965668 (pbk.)
Publication Details Medford, N.J. : Information Today, Inc., 2004.
Language English
Description xxiii, 281 p. : ill. ; 23 cm.
Call Number HF54.56 .B4685 2004
Dewey Decimal Classification 025.06/338
Bibliography, etc. Note Includes bibliographical references (p. 247-261) and index.
Record Appears in On-Campus Resources > Books
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The business researcher's challenge
What to do before using a search engine
Precision business searching
What to do when you come to a questionable site
Company information, market research, company directories, chambers of commerces, associations, think tanks
Statistical data, polls and surveys, the online media, Web discussion groups and weblogs
The intangibles
Pre-screened business sites.

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