Profit impact of marketing strategy project : retrospect and prospects / edited by Paul W. Farris and Michael J. Moore.
2004
HF5415.13 .P76 2004 (Mapit)
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Details
Title
Profit impact of marketing strategy project : retrospect and prospects / edited by Paul W. Farris and Michael J. Moore.
ISBN
0521840538
Published
New York : Cambridge University Press, 2004.
Language
English
Description
xvii, 307 pages ; 24 cm
Call Number
HF5415.13 .P76 2004
Dewey Decimal Classification
658.8/02
Note
Contains essays collected and published in honor of Robert D. Buzzell. The impetus for these papers and essays originates from a conference held in October 2002.
Bibliography, etc. Note
Includes bibliographical references and index.
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