Learning from the Bilbao Guggenheim / edited by Anna Maria Guasch and Joseba Zulaika.

Introduction : Learning from the Bilbao Guggenheim : the museum as a cultural tool / Anna Maria Guasch and Joseba Zulaika
Fate of the symbolic in architecture for tourism : Piranesi, Disney, Gehry / Dean MacCannell
"Isn't this a wonderful place?" : (a tour of a tour of the Guggenheim Bilbao) / Andrea Fraser
On not having seen the Bilbao Guggenheim / Lucy R. Lippard
Guggenheim Bilbao : "coopetitive" strategies for the new culture
economy spaces / Jon Azua
Guggenheim Bilbao, partner in the arts : a view from the Fine Arts Museum of Bilbao / Javier Viar
Guggenheim Museum : a business plan / Hans Haacke
Business as usual II / Muntadas
Sleeping in Bilbao : the Guggenheim as new cultural Edsel? / Serge Guilbaut
Desiring Bilbao : the Krensification of the museum and its discontents / Joseba Zulaika
Gehry's Bilbao : visits and visions / Keith Moxey
Global museums versus local artists : paradoxes of identity between local and global understanding / Anna Maria Guasch
Franchise museum : an instrument of cultural colonization / Ery Camara
Frank Gehry : master and commander / Allan Sekula
Frank Gehry is not Andy Warhol : a choice between life and death / Jeremy Gilbert-Rolfe
Architecture :: sculpture / John C. Welchman
Media architect / Beatriz Colomina.