000302018 000__ 01659cam\a22003374a\45\0
000302018 001__ 302018
000302018 005__ 20210513111955.0
000302018 008__ 060113s2006\\\\maua\\\\\b\\\\001\0\eng\\
000302018 010__ $$a  2005037019
000302018 020__ $$a1591395267 (perm. paper)
000302018 0243_ $$a9781591395263
000302018 035__ $$a(OCoLC)ocm63107950
000302018 035__ $$a302018
000302018 040__ $$aDLC$$cDLC$$dBAKER$$dC#P$$dISE
000302018 042__ $$apcc
000302018 049__ $$aISEA
000302018 05000 $$aHB601$$b.S56 2006
000302018 08200 $$a658.15/5$$222
000302018 1001_ $$aSimon, Hermann.
000302018 24510 $$aManage for profit, not for market share :$$ba guide to greater profits in highly contested markets /$$cHermann Simon, Frank F. Bilstein, Frank Luby.
000302018 260__ $$aBoston, Mass. :$$bHarvard Business School Press,$$cc2006.
000302018 300__ $$a232 p. :$$bill. ;$$c25 cm.
000302018 504__ $$aIncludes bibliographical references (p. 213-219) and index.
000302018 5050_ $$aChoose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices to get the profit you deserve -- Don't ingratiate yourself with customers -- Align your incentives to focus on profit -- Get your market communication under control -- Epilogue: it's time to cash in your profit opportunities.
000302018 650_0 $$aProfit.
000302018 650_0 $$aProfit$$vCase studies.
000302018 650_0 $$aIndustrial management$$vCase studies.
000302018 7001_ $$aBilstein, Frank F.,$$d1971-
000302018 7001_ $$aLuby, Frank,$$d1964-
000302018 85200 $$bgen$$hHB601$$i.S56$$i2006
000302018 85641 $$3Table of contents$$uhttp://www.loc.gov/catdir/toc/ecip066/2005037019.html
000302018 909CO $$ooai:library.usi.edu:302018$$pGLOBAL_SET
000302018 980__ $$aBIB
000302018 980__ $$aBOOK
000302018 994__ $$aC0$$bISE