Flavor of the month : why smart people fall for fads / Joel Best.
Best, Joel.
2006
HM826 .B47 2006 (Mapit)
Available at General Collection

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Title Flavor of the month : why smart people fall for fads / Joel Best.
Author Best, Joel.
ISBN 0520246268 (alk. paper)
Imprint Berkeley : University of California Press, c2006.
Language English
Description xi, 201 p. : ill. ; 22 cm.
Other Standard Identifiers 9780520246263
Call Number HM826 .B47 2006
Dewey Decimal Classification 306
Bibliography, etc. Note Includes bibliographical references (p. 179-197) and index.
Linked Resources Table of contents
Contributor biographical information
Publisher description
Record Appears in On-Campus Resources > Books
All Resources
The illusion of diffusion
Why we embrace novelties : conditions that foster institutional fads
The fad cycle : emerging
The fad cycle : surging
The fad cycle : purging
Fad dynamics
Becoming fad-proof.

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