@article{302810,
      author = {Best, Joel.},
      url = {http://library.usi.edu/record/302810},
      title = {Flavor of the month : why smart people fall for fads /},
      publisher = {University of California Press,},
      recid = {302810},
      pages = {xi, 201 p. :},
      address = {Berkeley :},
      year = {2006},
}