TY - BOOK T1 - Flavor of the month :why smart people fall for fads / DA - c2006. CY - Berkeley : AU - Best, Joel. CN - HM826 CN - HM826 PB - University of California Press, PP - Berkeley : PY - c2006. ID - 302810 KW - Social institutions. KW - Fads KW - Diffusion of innovations. SN - 0520246268 (alk. paper) TI - Flavor of the month :why smart people fall for fads / LK - http://www.loc.gov/catdir/toc/ecip0517/2005022128.html LK - http://www.loc.gov/catdir/enhancements/fy0622/2005022128-b.html LK - http://www.loc.gov/catdir/enhancements/fy0622/2005022128-d.html UR - http://www.loc.gov/catdir/toc/ecip0517/2005022128.html UR - http://www.loc.gov/catdir/enhancements/fy0622/2005022128-b.html UR - http://www.loc.gov/catdir/enhancements/fy0622/2005022128-d.html ER -