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The illusion of diffusion
Why we embrace novelties : conditions that foster institutional fads
The fad cycle : emerging
The fad cycle : surging
The fad cycle : purging
Fad dynamics
Becoming fad-proof.
Why we embrace novelties : conditions that foster institutional fads
The fad cycle : emerging
The fad cycle : surging
The fad cycle : purging
Fad dynamics
Becoming fad-proof.