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000303162 010__ $$a  2005023616
000303162 020__ $$a0789031582 (pbk. : alk. paper)
000303162 020__ $$a0789031574 (alk. paper)
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000303162 0243_ $$a9780789031587 (pbk.)
000303162 035__ $$a(OCoLC)ocm61295880
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000303162 05000 $$aZ716.3$$b.R42 2005
000303162 08200 $$a025.1/977$$222
000303162 24500 $$aReal-life marketing and promotion strategies in college libraries :$$bconnecting with campus and community /$$cBarbara Whitney Petruzzelli, editor.
000303162 260__ $$aBinghamton, NY :$$bHaworth Information Press,$$cc2005.
000303162 300__ $$axvi, 192 p. :$$bill. ;$$c22 cm.
000303162 500__ $$a"Co-published simultaneously as College & undergraduate libraries, volume 12, numbers 1/2 2005."
000303162 504__ $$aIncludes bibliographical references and index.
000303162 5050_ $$aUsing student focus groups to inform library planning and marketing / Melissa L. Becher, Janice L. Flug -- Marketing the academic library : building on the "@ your library" framework / Heather Empey, Nancy E. Black -- Getting the word out : publicizing library programs and services to the community / Rob Withers -- Matching media to audience equals marketing success / Kathleen Conley, Toni Tucker -- Marketing virtual reference : what academic libraries have done / Luke Vilelle -- Marketing resources for the busy librarian / Deborah O. Lee -- Drop them a postcard : another way to reach your patrons / John A. Cosgrove -- Frankenstein @ our library : monstrous opportunities for marketing / Barbara M. MacAlpine -- Affordable, effective, and realistic marketing / Jane M. Verostek -- Collaborating with students to develop an advertising campaign / Robert B. McGeachin, Diana Ramirez -- Implementing an action plan : strategies for marketing library services / Jennifer Campbell, Sally Gibson -- We better get this party started! / Lisa Lavoie, Judith Markiewicz.
000303162 650_0 $$aAcademic libraries$$xMarketing.
000303162 650_0 $$aAcademic libraries$$xPublic relations.
000303162 650_0 $$aLibraries and colleges.
000303162 650_0 $$aLibraries and students.
000303162 7001_ $$aPetruzzelli, Barbara Whitney.
000303162 7300_ $$aCollege & undergraduate libraries.
000303162 85200 $$bgen$$hZ716.3$$i.R42$$i2005
000303162 85641 $$3Table of contents$$uhttp://www.loc.gov/catdir/toc/ecip0517/2005023616.html
000303162 909CO $$ooai:library.usi.edu:303162$$pGLOBAL_SET
000303162 980__ $$aBIB
000303162 980__ $$aBOOK
000303162 994__ $$aC0$$bISE