Introduction: Without Training Wheels: The Ride into Another Century of Capital
From the Cradle to the Grave: Children's Marketing and the Deconstruction of Childhood
Lost Kingdoms: Little Girls, Empire, and the Uses of Nostalgia
Of Cowboys and Indians: Hollywood's Games with History and Childhood
Obsolescence and Other Playroom Anxieties: Toy Stories Over a Century of Capital
The Children Who Need No Parents
The Burdens of Time in the Bourgeois Playroom
Free Market, Branded Imagination: Harry Potter and the Commercialization of Children's Culture
Conclusion: All That is Solid Melts into the Air.