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Introduction: Daytime television in the rra of the feminine mystique, 1948-1960
The dawn of daytime: reaching out to women across America
Kate Smith: remembering the future
The charm boys woo the audience: Garry Moore, Arthur Godfrey, and Art Linkletter
Misery loves company: Strike it rich, Glamour girl, and the critics
Domesticity in doubt: Arlene Francis and Home
Matinee theater and the question of soap opera
At a loss for words: Queen for a day, It could be you, Who do you trust?, and The big payoff
Visions of femininity.
The dawn of daytime: reaching out to women across America
Kate Smith: remembering the future
The charm boys woo the audience: Garry Moore, Arthur Godfrey, and Art Linkletter
Misery loves company: Strike it rich, Glamour girl, and the critics
Domesticity in doubt: Arlene Francis and Home
Matinee theater and the question of soap opera
At a loss for words: Queen for a day, It could be you, Who do you trust?, and The big payoff
Visions of femininity.