@article{30575,
      author = {Heskett, James L.},
      url = {http://library.usi.edu/record/30575},
      title = {Marketing /},
      publisher = {Macmillan,},
      recid = {30575},
      pages = {xiii, 610 p. :},
      address = {New York :},
      year = {1976},
}