TY - BOOK T1 - Marketing / DA - c1976. CY - New York : AU - Heskett, James L. CN - HF5415 .H42 CN - HF5415 PB - Macmillan, PP - New York : PY - c1976. ID - 30575 KW - Marketing. SN - 0023539402 TI - Marketing / ER -