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Details
Table of Contents
The MWB journey
Preparing the journey
Understanding your starting conditions
What does it take to lead an MWB journey?
Engaging the team
Opening windows: sharing perspectives and realities
Defining the battles: colliding to decide
Committing to one agenda: breaking the silos
Making it happen
Engaging the organization
From tent to tent: the Unilever Ice Cream journey
Lessons from MWB journeys won and lost.
Preparing the journey
Understanding your starting conditions
What does it take to lead an MWB journey?
Engaging the team
Opening windows: sharing perspectives and realities
Defining the battles: colliding to decide
Committing to one agenda: breaking the silos
Making it happen
Engaging the organization
From tent to tent: the Unilever Ice Cream journey
Lessons from MWB journeys won and lost.