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The fake factor : why we love brands but buy fakes / Sarah McCartney.
McCartney, Sarah.
2005
HD69.B7 M33 2005
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Title
The fake factor : why we love brands but buy fakes / Sarah McCartney.
Author
McCartney, Sarah.
ISBN
190487942X (pbk.)
Published
London : Cyan, 2005.
Language
English
Description
ix, 230 pages ; 22 cm
Call Number
HD69.B7 M33 2005
Dewey Decimal Classification
658.827
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Browse Subjects
Brand name products.
Consumer behavior.
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