The 50-plus market : why the future is age neutral when it comes to marketing & branding strategies / Dick Stroud.
Stroud, Dick.
2005
HF5415 .S874 2005 (Mapit)
Available at General Collection

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Title The 50-plus market : why the future is age neutral when it comes to marketing & branding strategies / Dick Stroud.
Author Stroud, Dick.
ISBN 0749442581
Imprint London ; Sterling, VA : Kogan Page, 2005.
Language English
Description xvi, 314 p. : ill. ; 24 cm.
Call Number HF5415 .S874 2005
Dewey Decimal Classification 658.8/0084/4
Note "In association with OMD."
Includes index.
Linked Resources Table of contents
Record Appears in On-Campus Resources > Books
All Resources
Marketers on marketing to the over-50s
The future is getting old(er)
Myths and marketing myopia
A global snapshot
What's different about being 'old'?
The strange world of segmentation
The value of geodemographics
The rules have changed
From theory to practice
Interactive channels : myths, facts and unknowns
Interactive media for older eyes, hands and minds
Communicating with the over-50s
Thoughts about the creative
What of the future?

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