@article{306736,
      note = {"In association with OMD."},
      author = {Stroud, Dick.},
      url = {http://library.usi.edu/record/306736},
      title = {The 50-plus market : why the future is age neutral when it  comes to marketing & branding strategies /},
      publisher = {Kogan Page,},
      recid = {306736},
      pages = {xvi, 314 p. :},
      address = {London ;},
      year = {2005},
}