000306736 000__ 01539cam\a22003374a\45\0 000306736 001__ 306736 000306736 005__ 20210513112752.0 000306736 008__ 050707s2005\\\\enka\\\\\\\\\\001\0\eng\\ 000306736 010__ $$a 2005019164 000306736 020__ $$a0749442581 000306736 0291_ $$aIG#$$b0749442581 000306736 035__ $$a(OCoLC)ocm60839347 000306736 035__ $$a306736 000306736 040__ $$aDLC$$cDLC$$dBWKUK$$dBAKER$$dIG#$$dISE 000306736 042__ $$apcc 000306736 049__ $$aISEA 000306736 05000 $$aHF5415$$b.S874 2005 000306736 08200 $$a658.8/0084/4$$222 000306736 1001_ $$aStroud, Dick. 000306736 24514 $$aThe 50-plus market :$$bwhy the future is age neutral when it comes to marketing & branding strategies /$$cDick Stroud. 000306736 2463_ $$aFifty-plus market 000306736 260__ $$aLondon ;$$aSterling, VA :$$bKogan Page,$$c2005. 000306736 300__ $$axvi, 314 p. :$$bill. ;$$c24 cm. 000306736 500__ $$a"In association with OMD." 000306736 500__ $$aIncludes index. 000306736 5050_ $$aMarketers on marketing to the over-50s -- The future is getting old(er) -- Myths and marketing myopia -- A global snapshot -- What's different about being 'old'? -- The strange world of segmentation -- The value of geodemographics -- The rules have changed -- From theory to practice -- Interactive channels : myths, facts and unknowns -- Interactive media for older eyes, hands and minds -- Communicating with the over-50s -- Thoughts about the creative -- What of the future? 000306736 650_0 $$aMarketing. 000306736 650_0 $$aMiddle aged consumers$$xAttitudes. 000306736 650_0 $$aOlder consumers$$xAttitudes. 000306736 85200 $$bgen$$hHF5415$$i.S874$$i2005 000306736 85641 $$3Table of contents$$uhttp://www.loc.gov/catdir/toc/ecip0515/2005019164.html 000306736 909CO $$ooai:library.usi.edu:306736$$pGLOBAL_SET 000306736 980__ $$aBIB 000306736 980__ $$aBOOK 000306736 994__ $$aC0$$bISE