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Business strategy in a semiglobal economy / Panos Mourdoukoutas.

Mourdoukoutas, Panos.
2006
HD30.28 .M684 2006 (Mapit)
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Title
Business strategy in a semiglobal economy / Panos Mourdoukoutas.
Author
Mourdoukoutas, Panos.
ISBN
0765613417 (alk. paper)
0765613425 (pbk. : alk. paper)
Published
Armonk, N.Y. : M.E. Sharpe, [2006]
Copyright
©2006
Language
English
Description
xv, 213 pages : illustrations ; 24 cm
Call Number
HD30.28 .M684 2006
Dewey Decimal Classification
658.4/012
Bibliography, etc. Note
Includes bibliographical references (p. 197-207) and index.
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Introduction : the rise of the semiglobal economy
The highly globalized segment
The highly localized segment
Vision
Competitive strategy
Coordination
Communication
Motivation
The future of the semiglobal corporation.

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