TY - GEN N2 - Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics. AB - Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics. T1 - The persuaders DA - c2004. CY - [Alexandria, Va.] : AU - Goodman, Barak. AU - Goodman, Rachel Dretzin. AU - Soenens, Muriel. AU - Rushkoff, Douglas. CN - HF5813.U6 CN - HF5813.U6 PB - PBS Home Video, PP - [Alexandria, Va.] : PY - c2004. N1 - Originally broadcast on Nov. 9, 2004 as a segment of Frontline. N1 - "This film is presented in widescreen format ... Enhanced for 16 x 9 televisions"--Container. ID - 308319 KW - Advertising. KW - Public relations. KW - Marketing. KW - Advertising SN - 0793646855 TI - The persuaders ER -