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Over the edge : how the pursuit of youth by marketers and the media has changed American culture / Leo Bogart.
Bogart, Leo.
2005
HN90.M3 B64 2005 (Mapit)
Available at General Collection

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Title Over the edge : how the pursuit of youth by marketers and the media has changed American culture / Leo Bogart.
Author Bogart, Leo.
ISBN 1566636337 (alk. paper)
9781566636339 (alk. paper)
Imprint Chicago : Ivan R. Dee, 2005.
Language English
Description xii, 323 p. ; 24 cm.
Call Number HN90.M3 B64 2005
Dewey Decimal Classification 302.23/0835/0973
Bibliography, etc. Note Includes bibliographical references (p. 275-305) and index.
Record Appears in On-Campus Resources > Books
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1. The exceptional enters the mainstream
2. The mutability of mores
3. The pursuit of youth
4. The wisdom of wooing young consumers
5. Protecting the innocent
6. Labeling films
7. Labeling television
8. The business effects of TV labeling
9. Labeling other media
10. Back to the edge?

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