Over the edge : how the pursuit of youth by marketers and the media has changed American culture / Leo Bogart.
2005
HN90.M3 B64 2005 (Mapit)
Available at General Collection
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Details
Title
Over the edge : how the pursuit of youth by marketers and the media has changed American culture / Leo Bogart.
Author
Bogart, Leo.
ISBN
1566636337 (alk. paper)
9781566636339 (alk. paper)
9781566636339 (alk. paper)
Publication Details
Chicago : Ivan R. Dee, 2005.
Language
English
Description
xii, 323 p. ; 24 cm.
Call Number
HN90.M3 B64 2005
Dewey Decimal Classification
302.23/0835/0973
Bibliography, etc. Note
Includes bibliographical references (p. 275-305) and index.
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Table of Contents
1. The exceptional enters the mainstream
2. The mutability of mores
3. The pursuit of youth
4. The wisdom of wooing young consumers
5. Protecting the innocent
6. Labeling films
7. Labeling television
8. The business effects of TV labeling
9. Labeling other media
10. Back to the edge?
2. The mutability of mores
3. The pursuit of youth
4. The wisdom of wooing young consumers
5. Protecting the innocent
6. Labeling films
7. Labeling television
8. The business effects of TV labeling
9. Labeling other media
10. Back to the edge?