TY  - BOOK
T1  - Media monoliths :how great media brands thrive and survive /
DA  - 2005.
CY  - London :
AU  - Tungate, Mark,
CN  - P96.E25
CN  - P96.E25
PB  - Kogan Page,
PP  - London :
PY  - 2005.
N1  - Originally published: 2004.
ID  - 309556
KW  - Brand name products.
KW  - Mass media
SN  - 0749444789 (pbk.)
SN  - 9780749444785 (pbk.)
TI  - Media monoliths :how great media brands thrive and survive /
ER  -