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1. The role of the student press
Tips from a pro : Susan Goldberg
The role of the student press
The chronicle of campus life
The community forum
Journalism and the movies
The watchdog
The training ground
Reflections of a college newspaper editor
Challenges of student newspapers
Getting help
2. Recruiting and training your staff
Recruiting a staff
Training your staff
Tips for organizing staff training sessions
Checklist : planning a training seminar
Creating a staff manual
Mentoring
Training exercises
Diversity training
Motivating your staff
Q&A : Miguel M. Morales
3. Covering a campus
Developing a beat system
Cultivating sources
Beats for newspaper staff
Checklist : covering a beat
Dealing with your public information office
Finding story ideas
The tickler file
Tipsheet : how to find story ideas
Covering a diverse community
Getting in touch with your readers
Covering meetings
Beat report
Newspaper readership survey
4. Reporting
News judgment
The reporting process
Resources
Background research
Developing a reporting plan
Tipsheet : evaluating information on the Web
The power of observation
Interviewing
Recording interviews
Tipsheet : interviewing
Note taking
E-mail interviews
Checklist : reporting for accuracy
Math for journalists
Tips from a pro : Mike Donoghue
Accuracy


5. Newswriting
The basic news story
Ledes
Steps to writing a story
Tipsheet : newswriting
Other elements of a news story
Attribution
Quotes
Checklist : self-editing
6. The lifestyle pages
Lifestyle coverage
Types of lifestyle stories
Checklist : profile writing
Finding an angle
Sex and relationships columns
Tips from the pros : Debby Herbenick and Jennifer Bass
Confessions of a sex columnist
Q&A : Josie Roberts
7. Sportswriting
The role of the sportswriter
Advances
Game stories
Checklist : the game story
Scoring and note taking
Profiles
Sports features
Sports news stories
Sports columns
Covering sports for a non-daily
Beyond team sports
Special sections
Web coverage
Avoiding bias
Q&A : Adam Rubin
8. Arts and entertainment writing
Previews
Tips from a pro : Roger Ebert
Reviews
Checklist : entertainment review
The first-person dilemma
Columns
Tips from a pro : Sean McCourt
Q&A : Rob Owen
9. Opinion pages
The opinion section
The editorial process
Finding editorial subjects
Writing an editorial
Checklist : the editorial
Tips from a pro : Jill "J.R." Labbe
The ombudsman
Q&A : Nate Beeler


10. Editing
Editor selection
Developing a leadership style
Tips From a pro : Steve Buttry
Editing copy
Coaching writers
Editorial budgets
Checklist : editing a story
Meetings
Dealing with controversy
Evaluating staff
Writing headlines
Sample copy flow for a weekly newspaper
Tips From a pro : Becky Sher
Sample job descriptions
Headline writing cheat sheet
Editor application
Performance evaluations
11. Investigative reporting
What is investigative reporting?
When laws don't work
Public records
Investigative and enterprise story ideas
Investigating private schools
How to request a document
Knowing the law
Cultivating human sources
Tips from a pro : John Frank
A dozen tips to avoid being burned by a hot story
Q&A : Matt Waite
12. Photojournalism
What is photojournalism?
Shooting perspectives
Breaking news
Speeches and meetings
Shooting sports
Features photos
Candids
Portraits
Photo illustrations
Photo stories
Photo assignments
Where can you shoot?
Photos on the Web
Photo editing
Writing cutlines
Tips from a pro : Ken Kobré
The ten commandments for photographers and reporters working together
Checklist : photo editing
Checklist : writing cutlines


13. Legal issues
Censorship at public schools
Censorship at private schools
Censorship prevention
Fighting censorship
Newspaper theft
Checklist : newspaper theft
Libel
Tips from a pro : James M. Wagstaffe
"Red flags" : reporter beware
Privacy
Obscenity
Access to information
Checklist : legal issues
Copyright law
Staff copyright policy
14. Ethical issues
Developing a code of ethics
Conflicts of interest
Plagiarism and fabrication
Obscenity and profanity
Tips from a pro : Harry Kloman
Society of professional journalists' code of ethics
Interviewing victims of tragedy
Covering suicide
College newspaper ethics policy : The Northern Star
Doing an ethics audit
Reflections on an ethical dilemma
15. Starting a new newspaper
Newspaper competition
Alternative newspapers
Starting a new paper
Writing a mission statement
Sample mission statements
Drafting a constitution
Creating a staff manual
Drafting a business plan
Production
Creating a newsroom
Publicity
Q&A : George Srour


16. Design and graphics
Design is content
Layout and design
Checklist : designing for content
Principles of design
Typography
Tips for good page design
The building blocks of a page
Modular design
Multiple points of entry
The designer's toolbox
Broadsheets and tabloids
The role of designers
Style guides
Models
Drawing a dummy
Infographics
Case study : The Harvard Crimson redesign
Steps to designing a page
Tips for creating a design style guide
Checklist : page layout
Q&A : Emmet Smith
17. Web sites
The online medium
Tips from a pro : Jake Ortman
Web service features
Blogs
Case study : The Badger Herald Web site redesign
Publishing options
Linking dos and don'ts
Creating a new Web site
Checklist : the newspaper Web site
18. Advertising
Recruiting your sales staff
Training your staff
Motivating your staff
Getting to know your client
Types of newspaper advertising
Tips from a pro : Kami Smith
Advertising policies
Advertising rates
Media kits
Designing ads
Ten steps to selling newspaper advertising
Assembling a sales kit
Customer service
Special issues and special sections
Classified advertising
Online advertising
Sample job descriptions
Q&A : Leigh Sabey
Appendix. Contests for student journalists.

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