@article{309786,
      note = {Includes index.},
      author = {Rapaille, Clotaire.},
      url = {http://library.usi.edu/record/309786},
      title = {The culture code : an ingenious way to understand why  people around the world buy and live as they do /},
      publisher = {Broadway Books,},
      abstract = {DNA makes a creature human, but what makes him an  American? Is there a "culture code" that programs us to  become German, or Japanese, or French? Dr. Clotaire  Rapaille believes there is such a code, a silent system of  archetypes that we unconsciously acquire as we grow up  within our culture. The codes vary around the world and  invisibly shape how we behave in our personal lives, as  consumers, and as nations. Dr. Rapaille used his ability to  break the "culture code" to help Chrysler build the PT  Cruiser--the most successful American car launch in recent  memory. He used it to help Nestlé introduce coffee to the  tea culture of Japan, and to explain why George W. Bush is  on code for the U.S. presidency and John Kerry was on code  for the French presidency. And now, in The Culture Code, he  uses it to reveal what makes Americans American, and what  makes us different from the world around us. Dr. Rapaille  decodes fundamental archetypes ranging from sex to money to  health to America itself.},
      recid = {309786},
      pages = {x, 208 p. ;},
      address = {New York :},
      year = {2006},
}