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000309786 010__ $$a  2005058128
000309786 020__ $$a0767920562 (alk. paper)
000309786 020__ $$a9780767920568
000309786 035__ $$a(OCoLC)ocm62493625
000309786 035__ $$a309786
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000309786 049__ $$aISEA
000309786 05000 $$aHM1041$$b.R37 2006
000309786 08200 $$a305.8$$222
000309786 1001_ $$aRapaille, Clotaire.
000309786 24514 $$aThe culture code :$$ban ingenious way to understand why people around the world buy and live as they do /$$cClotaire Rapaille.
000309786 250__ $$a1st ed.
000309786 260__ $$aNew York :$$bBroadway Books,$$cc2006.
000309786 300__ $$ax, 208 p. ;$$c25 cm.
000309786 500__ $$aIncludes index.
000309786 5050_ $$aThe birth of a notion -- The growing pains of an adolescent culture : the codes for love, seduction, and sex -- Living on the axis : the codes for beauty and fat -- First comes survival : the codes for health and youth -- Moving beyond the biological scheme : the codes for home and dinner -- Working for a living : the codes for work and money -- Learning to live with it : the codes for quality and perfection -- More is more : the codes for food and alcohol -- Just put that alibi on my gold card : the codes for shopping and luxury -- Who do these upstarts think they are? : the codes for America in other cultures -- Parting of the Red Sea optional : the code for the American presidency -- Never growing up, never giving up : the code for America.
000309786 520__ $$aDNA makes a creature human, but what makes him an American? Is there a "culture code" that programs us to become German, or Japanese, or French? Dr. Clotaire Rapaille believes there is such a code, a silent system of archetypes that we unconsciously acquire as we grow up within our culture. The codes vary around the world and invisibly shape how we behave in our personal lives, as consumers, and as nations. Dr. Rapaille used his ability to break the "culture code" to help Chrysler build the PT Cruiser--the most successful American car launch in recent memory. He used it to help Nestlé introduce coffee to the tea culture of Japan, and to explain why George W. Bush is on code for the U.S. presidency and John Kerry was on code for the French presidency. And now, in The Culture Code, he uses it to reveal what makes Americans American, and what makes us different from the world around us. Dr. Rapaille decodes fundamental archetypes ranging from sex to money to health to America itself.
000309786 650_0 $$aSocial perception.
000309786 650_0 $$aCognition and culture.
000309786 650_0 $$aNational characteristics.
000309786 650_0 $$aConsumer behavior.
000309786 650_0 $$aConsumer behavior$$xPsychological aspects.
000309786 85200 $$bgen$$hHM1041$$i.R37$$i2006
000309786 85642 $$3Contributor biographical information$$uhttp://www.loc.gov/catdir/enhancements/fy0626/2005058128-b.html
000309786 85642 $$3Publisher description$$uhttp://www.loc.gov/catdir/enhancements/fy0626/2005058128-d.html
000309786 85641 $$3Sample text$$uhttp://www.loc.gov/catdir/enhancements/fy0626/2005058128-s.html
000309786 909CO $$ooai:library.usi.edu:309786$$pGLOBAL_SET
000309786 980__ $$aBIB
000309786 980__ $$aBOOK
000309786 994__ $$aC0$$bISE