TY  - GEN
AB  - Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.
AU  - Ridberg, Ronit.
AU  - Goodman, Amy,
CN  - HD9665.5
CN  - HD9665.5
CY  - Northampton, MA :
DA  - [2006].
ID  - 310057
KW  - Pharmaceutical industry
KW  - Direct-to-consumer prescription drug advertising.
KW  - Drugs
KW  - Documentary videos.
LK  - http://www.mediaed.org/videos/MediaAndHealth/BigBucksBigPharma
N2  - Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.
PB  - Media Education Foundation,
PP  - Northampton, MA :
PY  - [2006].
SN  - 1932869050
SN  - 9781932869057
T1  - Big bucks, big pharmamarketing disease & pushing drugs /
TI  - Big bucks, big pharmamarketing disease & pushing drugs /
UR  - http://www.mediaed.org/videos/MediaAndHealth/BigBucksBigPharma
ER  -