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000310057 020__ $$a1932869050
000310057 020__ $$a9781932869057
000310057 035__ $$a(OCoLC)ocm70287563
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000310057 05014 $$aHD9665.5$$b.B54 2006
000310057 08214 $$a338.436151
000310057 24500 $$aBig bucks, big pharma$$h[videorecording] :$$bmarketing disease & pushing drugs /$$cMedia Education Foundation ; producer, Ronit Ridberg ; written by Ronit Ridberg ... [et al.].
000310057 24630 $$aMarketing disease & pushing drugs
000310057 260__ $$aNorthampton, MA :$$bMedia Education Foundation,$$c[2006].
000310057 300__ $$a1 videodisc (46 min.) :$$bsd., col. ;$$c4 3/4 in.
000310057 306__ $$a004600
000310057 5050_ $$aIntroduction -- Branding drugs -- Swimming in pills -- Disease mongering -- No free lunch -- A healthier prescription.
000310057 508__ $$aNarrator, Amy Goodman ; editor, Ronit Rodberg ; camera, David Rabinovitz ; music, Andrew Killoy, Peter Brandoli.
000310057 5110_ $$aInterviewees: Marcia Angell, Bob Goodman, Gene Carbona, Katharine Greider, Elizabeth Preston, Larry Sasich.
000310057 520__ $$aBig Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.
000310057 538__ $$aDVD.
000310057 538__ $$aIn English, with optional English subtitles.
000310057 650_0 $$aPharmaceutical industry$$xMarketing.
000310057 650_0 $$aDirect-to-consumer prescription drug advertising.
000310057 650_0 $$aDrugs$$xMarketing.
000310057 650_0 $$aDocumentary videos.
000310057 7001_ $$aRidberg, Ronit.
000310057 7001_ $$aGoodman, Amy,$$d1957-
000310057 7102_ $$aMedia Education Foundation.
000310057 85200 $$bdvd$$hHD9665.5$$i.B54$$i2006
000310057 85642 $$uhttp://www.mediaed.org/videos/MediaAndHealth/BigBucksBigPharma$$zConnect to materials related to this title online
000310057 909CO $$ooai:library.usi.edu:310057$$pGLOBAL_SET
000310057 980__ $$aBIB
000310057 980__ $$aDVD