Hershey : Milton S. Hershey's extraordinary life of wealth, empire, and utopian dreams / Michael D'Antonio.

Hershey : Milton S. Hershey's extraordinary life of wealth, empire, and utopian dreams / Michael D'Antonio.

0743264096
9780743264099

New York : Simon & Schuster, [2006]

©2006

English

305 pages, 8 unnumbered pages of plates : illustrations ; 25 cm

HD9200.U52 H4715 2006

338.7/664153/092 B

The name means chocolate to America and the world, but as author D'Antonio reveals, it also stands for an inspiring man and a uniquely successful experiment in community and capitalism that produced a business empire devoted to a higher purpose. Milton S. Hershey brought affordable milk chocolate to America, creating and then satisfying the chocoholic urges of millions, and pioneering techniques of branding, mass production, and marketing. But as he developed massive factories, Cuban sugar plantations, and a vacation wonderland called Hershey Park, M.S. never lost sight of a grander goal. Determined that his wealth produce a lasting legacy, he tried to create perfect places where his workers could live, perfect schools for their children, and a perfect charity to salvage the lives of needy children in perpetuity. Along the way, he overcame his personal childhood traumas, as well as the death, after a short and intensely romantic marriage, of the one woman he ever loved.--From publisher description.

Includes bibliographical references and index.

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