@article{310162,
      author = {D'Antonio, Michael.},
      url = {http://library.usi.edu/record/310162},
      title = {Hershey : Milton S. Hershey's extraordinary life of  wealth, empire, and utopian dreams /},
      publisher = {Simon & Schuster,},
      abstract = {The name means chocolate to America and the world, but as  author D'Antonio reveals, it also stands for an inspiring  man and a uniquely successful experiment in community and  capitalism that produced a business empire devoted to a  higher purpose. Milton S. Hershey brought affordable milk  chocolate to America, creating and then satisfying the  chocoholic urges of millions, and pioneering techniques of  branding, mass production, and marketing. But as he  developed massive factories, Cuban sugar plantations, and a  vacation wonderland called Hershey Park, M.S. never lost  sight of a grander goal. Determined that his wealth produce  a lasting legacy, he tried to create perfect places where  his workers could live, perfect schools for their children,  and a perfect charity to salvage the lives of needy  children in perpetuity. Along the way, he overcame his  personal childhood traumas, as well as the death, after a  short and intensely romantic marriage, of the one woman he  ever loved.--From publisher description.},
      recid = {310162},
      pages = {305 p., [8] p. of plates :},
      address = {New York :},
      year = {2006},
}