@article{310402,
      recid = {310402},
      author = {Siess, Judith A.},
      title = {The visible librarian : asserting your value with  marketing and advocacy /},
      publisher = {American Library Association,},
      address = {Chicago :},
      pages = {xvi, 154 p. ;},
      year = {2003},
      abstract = {Here are all the tools you need to make your community  aware of just how indispensable your services are. Expert  librarian Judith Siess offers practical strategies to  connect with customers, make services both visible and  valuable to the community, and get the word out using  proven marketing, customer service and public relations  tactics specifically tailored to the library environment.  Packed with all the best practices in marketing library  services, this hands-on guide provides inspiring stories  and case studies of library colleagues around the nation  who are successfully advocating and marketing themselves  and their services.},
      url = {http://library.usi.edu/record/310402},
}