000310402 000__ 01826cam\a2200313\a\4500
000310402 001__ 310402
000310402 005__ 20210513113527.0
000310402 008__ 030128s2003\\\\ilu\\\\\\b\\\\001\0\eng\\
000310402 010__ $$a  2003001922
000310402 020__ $$a0838908489 (pbk. : alk. paper)
000310402 020__ $$a9780838908488 (pbk. : alk. paper)
000310402 035__ $$a(OCoLC)ocm51607268
000310402 035__ $$a310402
000310402 040__ $$aDLC$$cDLC$$dMUQ$$dCOU$$dXY4$$dBAKER$$dUBA$$dBTCTA
000310402 049__ $$aISEA
000310402 05000 $$aZ716.3$$b.S54 2003
000310402 08200 $$a021.7$$221
000310402 1001_ $$aSiess, Judith A.
000310402 24514 $$aThe visible librarian :$$basserting your value with marketing and advocacy /$$cJudith A. Siess.
000310402 260__ $$aChicago :$$bAmerican Library Association,$$c2003.
000310402 300__ $$axvi, 154 p. ;$$c23 cm.
000310402 504__ $$aIncludes bibliographical references (p. 123-146) and index.
000310402 5050_ $$aThe primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together.
000310402 520__ $$aHere are all the tools you need to make your community aware of just how indispensable your services are. Expert librarian Judith Siess offers practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Packed with all the best practices in marketing library services, this hands-on guide provides inspiring stories and case studies of library colleagues around the nation who are successfully advocating and marketing themselves and their services.
000310402 650_0 $$aLibraries$$xPublic relations.
000310402 650_0 $$aLibraries$$xMarketing.
000310402 650_0 $$aAdvertising$$xLibraries.
000310402 650_0 $$aPublic services (Libraries)
000310402 85200 $$bgen$$hZ716.3$$i.S54$$i2003
000310402 909CO $$ooai:library.usi.edu:310402$$pGLOBAL_SET
000310402 980__ $$aBIB
000310402 980__ $$aBOOK
000310402 994__ $$aC0$$bISE